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  近日,来自于国内领先的微信第三方服务商——微盟对外宣布成立移动广告事业部,“盟聚”成为其上线的移动社交广告一站式投放平台。微盟公司的这一新举措,无疑将给移动广告行业内的带来一场不小的地震。

  此次成立的盟聚平台,就像是武林高手的首席弟子一般,长久以来耳濡目染精深武学的要义,潜心修炼武学的精髓,此刻羽翼渐丰实力足可以行走江湖的即视感。这个武林高手便是微盟公司,多年的微信营销经验,依托与腾讯社交广告的合作优势,在微信朋友圈、微信公众号、QQ和QQ空间的广告投放业务全面开花,成为其独步武林的秘籍。面对移动广告市场这座有着巨大前景的金矿,微盟强势成立盟聚平台,必然是自有利器在身,挥舞三大板斧成竹在胸。

移动互联时代革新,整合千家代理商资源
      所谓,不谋全局者,不足谋一域。面对数量超过160万微盟商户和上千家代理商的庞大资源体系,如果缺少了全局观念,微盟也不能够快速成长于互联网的江湖之中。极速发展变化的移动互联网时代环境下,中国的移动网民近年来呈几何式增长势头,这一巨大的市场需求度和购买力,也客观加剧着移动互联商业的颠覆性变革。

      微盟此次重拳出击,利用盟聚平台整合旗下千余家代理商资源,完善代理商的本地化服务能力,细化营销链每一环节,做到从点到面的全局优化策略。近年移动社交的发展,推动了广告营销思路的转变,由最初“产品功能影响”向“用户社群参与影响”发生着质的飞跃。微信朋友圈和微信公众号,成为企业微信营销的主要途径,所以微盟准确定位市场前景,为广告主提供赚足广告投放流量的移动营销整体解决方案,旗下千家代理商资源必将成为此次整合的最直接受益者。

创新“工具+营销”策略,实现高效精准传播
  行走江湖颇为重要的一点是身怀武艺,而武功的最高境界就是“无招胜有招”,那么武功招式的去粗取精、万象无形则是最为重要的过程。面对用户数以亿计的移动广告市场,传统的广告营销策略,就如同千万武功招式一般,花样虽多却不可一招制敌。对于移动互联时代的快速变化的特点,盟聚平台创新提出“工具+营销”的策略,把市场和用户需求与微盟产品体系进行结合,帮助商户完成从引流到留存的需求。

  武功招式不在多,而贵在精。盟聚平台大胆摒弃落后理念,紧握大时代脉搏,在“工具+营销”的策略下,可为广告主量身定制智能精准化营销方案,投放QQ、QQ空间广告微信公众号广告与朋友圈广告,形成大范围的消费者对广告的浏览,并促成消费和购买行为,形成完整性的营销生态体系。

  “工具+营销”策略的提出,形成了移动广告营销和投放过程中由量向质的一个巨大飞跃,从根本上提升了移动广告的最终收效,实现广告传播的高效精准、优越品质,也使盟聚平台实现了全渠道的拓展和融合,构建起移动广告领域下广告主、盟聚平台与消费者三方的良性发展生态体系。

借力社交媒体龙头,推动移动社交广告新发展
  作为BAT三巨头之一的腾讯,在这个移动互联网的江湖中地位可谓谁与争锋,一直占据着移动社交头把交椅的位置,旗下微信和WeChat的合并月活跃账户数已经达到6.5亿, QQ、QQ空间月活跃账户数分别达到8.43亿和6.59亿,在流量与用户黏性的霸主地位无可撼动。但是武功顶尖的高手,也终会有自己不擅长的武功,这就需要找到专注于该武功的人,所谓术业有专攻。正是这一点,让微盟与腾讯社交广告找准契机携手合作,共同打造移动社交下的微信商城。

  巨大的市场前景,数亿的活跃用户势必会带来移动社交商业的颠覆性变化。大数据革命下,通过每日用户的浏览内容品类与频次,就可做出精准的用户潜在消费方向与能力的测评,那么精准高效的广告投放,大大提升了广告对于消费者刺激作用的成功率。举例而言,每日沉迷于动漫网游的宅男,朋友圈里出现化妆品、体育用品对其的吸引力远远低于动漫游戏周边、电子产品的吸睛程度,既然无法引起购买欲望,那么要在宅男身上投放化妆品广告的成功率,就远低于投放在爱美女生的概率。

  此次微盟获得腾讯社交广告包括微信朋友圈、微信公众号、QQ、QQ空间广告投放业务的授权,借力腾讯社交广告的这一战略举措,不仅是对自身业务与平台的发展和提升,也是将微盟自身在移动营销方面的优势发挥在帮助腾讯的社交广告为客户提供优质的服务。

  面对风云变化的移动广告市场,微盟公司挥舞三大板斧,大刀阔斧的挺近移动广告的金矿,携手腾讯社交广告,互利共赢,共同推动移动社交广告进入新的发展征程。
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共 6 个关于面对移动广告金矿 微盟挥舞三大板斧的回复 最后回复于 昨天 15:34

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张紫 实习生 发表于 昨天 15:34 | 显示全部楼层

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